EDUCATIONAL MARKETING STRATEGIES IN KINDERGARTEN

Abstract

Objective: This research aims to describe the marketing strategies used by the institution and the problems it faces. Method: The method used is qualitative descriptive. Data collection techniques include interviews, observations, and documentation. Data analysis is conducted qualitatively using an interactive analysis model, which includes the stages of data reduction, data presentation, and conclusion drawing. This method is expected to provide a clear picture of the current conditions as well as the potential for developing effective marketing strategies for kindergartens.  Results:  The research results show that the marketing strategy of the kindergarten institution in Sekardangan village uses a socio-communal approach and the use of simple digital media that aligns with the character of the semi-urban community.  Novelty: The development of quality human resources in kindergartens is very important. An effective marketing strategy is needed to increase the number of students and create a positive reputation.